Terms of service

Terms of Service

Welcome to New Self Concept™
These Terms of Service ("Terms") govern your access to and use of our website, products, services, and content. By visiting our site or purchasing something from us, you agree to be bound by these Terms. Please read them carefully.


1. Overview

New Self Concept™ is a small, family-run business offering transformative apparel and resources designed to rewire your subconscious and activate your best self. Everything we do is rooted in love, science, and a soul-deep mission to help you become the person you were born to be.

By using this site, you agree not to misuse our content or brand, and to engage with our store in a respectful, honest manner. We reserve the right to refuse service to anyone, at any time, for any reason.


2. Eligibility

To use this website and purchase from us, you must be at least 18 years old or have the permission of a parent or guardian.


3. Accuracy of Information

We do our best to keep our product descriptions, pricing, and content accurate and up to date. But we’re human. If you catch a mistake, feel free to email us. We reserve the right to correct any errors and update product or order information without prior notice.


4. Purchases & Billing

When you make a purchase, you agree to provide current, complete, and accurate billing and shipping information. If there’s a problem with your payment or order, we’ll reach out via email to resolve it. If you ghost us for too long, your order may be canceled.


5. Shipping & Returns

Shipping timelines, return policy, and refund terms are outlined in full here. We’re a small shop, not Amazon—so while we ship as fast as possible, please be patient with delivery times, especially during high volume seasons.


6. Mirror Work Shirts™ & Results Disclaimer

Our Mirror Work Shirts™ are backed by neuroscience and designed to support identity transformation—but as with all self-development tools, your results depend on your mindset, consistency, and willingness to do the inner work. We do not guarantee specific outcomes. These products are intended for emotional support and self-growth, not medical or psychological treatment.


7. Intellectual Property

All content on this site—including product names, designs, text, graphics, and logos—is the intellectual property of New Self Concept™ and may not be copied, distributed, or used without permission. Our Mirror Work Shirt™ concept is trademark pending. Respect the vision.


8. Third-Party Links

Some of our content or products may include links to third-party websites. We’re not responsible for the content, policies, or practices of those sites. Click mindfully.


9. Privacy

Your privacy is important to us. Any information you share with us is used solely to fulfill your order and improve your experience. We do not sell your data. Full privacy policy here.


10. Modifications to the Service

We reserve the right to change or discontinue any aspect of the site (including pricing, products, or features) at any time, without notice. But if you’re subscribed to emails, we’ll keep you in the loop about anything major.


11. Termination

If you violate these Terms or behave in a way that goes against the spirit of our mission (e.g., fraud, abuse, or being really mean), we may suspend or terminate your access to our store.


12. Contact Us

Got questions?
We’re real humans and we’re here to help.
Email: support@newselfconcept.com